Features
Every visitor gets a conversation. Every conversation becomes a lead.
Selluent puts a website-native AI agent in front of every visitor, captures and qualifies leads the moment a real conversation happens, keeps every ad campaign's promise on the page it lands on, and lets you design the sales conversation itself.
Metrics & Analytics
See who showed up, and how the conversation actually went.
One dashboard per workspace tracks the numbers that matter — unique visitors, leads and conversions, plotted daily with a custom date range — alongside a visitor location map that scales markers to real traffic. The distinguishing signal is sentiment: every conversation is scored and rolled up into six plain-language bands, so you can see not just how many people talked to your agent, but how the conversation felt.
- •Daily trend tiles for unique visitors, leads and conversions, with from/to date filters
- •Visitor location map with markers sized to real volume, filterable by place
- •Sentiment tracked per conversation, from Distrustful to Enthusiastic
Dashboard — last 30 days
Unique Visitors
4,812
Leads
396
Conversions
118
Contacts
Lead Generation
Leads that arrive already qualified.
There's no lead form to fill out, and no manual entry into the portal — a contact is created the moment your agent captures a visitor's email inside a real conversation. Open any lead and you get the full transcript alongside it, so sales knows exactly what the visitor cared about before the first call.
- •Captured in-conversation — no forms, no manual "add contact," leads only exist because a real conversation happened
- •Full transcript attached to every contact, plus location and sentiment
- •Search & filter by name, email or location, with one-click CSV export
Campaigns & Personalization
Keep the promise your ad made.
Every campaign gets its own agent build layered on top of your main widget — independently synced, previewable before it goes live. Targeting is set across six categories modeled on the ad-platform structure your team already uses, and those selections are translated automatically into a plain-language brief the agent follows.
- •Full lifecycle — draft, scheduled, active, paused, completed, archived
- •Six-category targeting catalog — objective, audience, delivery, creative, lead-gen, messaging
- •One extra attribute on the same embed script — works across HTML, WordPress, Framer, React, Next.js, Vue, Nuxt, Svelte and Angular
Campaign targeting — "Spring Sale"
Campaign
Objective: Sales
Audience
Recent visitors
Delivery
Optimize: Conversions
Creative
CTA: Shop Now
Lead Gen
Higher intent form
Messaging
Funnel — new inquiry
Hook
Ask a question
Qualify need
Offer plan
Conversation Funnels
Design the sales conversation, not just the sales page.
A drag-and-drop canvas lets you lay out how a conversation should unfold — add steps, connect them, tidy the layout automatically. Every funnel starts at a fixed Hook, so there's always a defined entry point. Branches are written as plain instructions rather than rigid rules — so the agent adapts instead of breaking.
- •Fixed Hook step — every funnel has a guaranteed, enforced starting point
- •Seven action types per step — ask a question, share information, collect contact info, offer a link, recommend a product, schedule a call, hand off to a human
- •Plain-language branch conditions instead of a rule engine
- •Versioned publishing — every publish is a new immutable version
Also included
Everything else that makes it click into place.
Auto-built agent
Tell us your website. Branding, colors, fonts and copy are scraped automatically to generate your agent's canvas.
Live preview, live refresh
Try your agent exactly as a visitor would, and refresh it any time to pick up a rebrand or site change.
One-line embed, nine stacks
Copy-paste widget snippets for plain HTML, WordPress, Framer, React, Next.js, Vue, Nuxt, Svelte and Angular.
Multi-workspace
Run one agent, funnel, campaign set, contact list and metrics dashboard per website — switchable in one click.
Shared credit pool
One usage pool meters AI usage across every workspace your org runs — a visible balance, no surprise per-site billing.
Real-time status, everywhere
Builds and demo generations push live status the moment they change, so nothing sits on 'building…' without feedback.
Ready to see Selluent on your site?